Today, Swiss businesses are increasingly under pressure to implement and demonstrate their sustainable practices to their consumers, investors, employees, and regulators. However, especially SMEs often lack the necessary resources, knowledge, or guidance to transition to such practices and remain competitive in the long run. 

The proposal of the Alliance for Sustainable Enterprises is an answer to the rising demands of entrepreneurs for guidance and clarity in this transition. The creation of an official status ‘Sustainable Enterprise’ in legislation will recognize existing efforts and show the way forward. At the same time, it allows Switzerland to position itself as a pioneer in the sustainability transition.